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Monday, February 4, 2013

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Relationship of Technological Economic And Geographic Forces


What is Technological, economic and geographic force


Technological, economic and geographic forces are the external factors which are uncontrollable in nature. The changes in these factors are not in direct control of the company; this is where the Strategic Management helps the company to incorporate the foreseen changes in the strategies.
 

Examples:


The computer revolution, biotechnology, population shifts, changing work values and attitudes, space exploration, exploitation of mineral reserves and increased competition from foreign companies are examples of opportunities or threats for companies. Other external opportunities and threats may include the passage of a certain laws, the introduction of new products by a competitor, a national catastrophe, change in interest rate or currency exchange rates etc.


These changes across nations create new consumer base that resultant require/demand different product/ services, thus highlighting the significance of strategic management.  The basis of Strategic Management is that firms need to formulate strategies to take advantage of external opportunities and to avoid/ reduce the impact of external threats. For this reason, identifying, monitoring, and evaluating external opportunities and threats are essential for success.



Globalization has greatly increased the means through which nationals of one country actively take part in another country’s cultural, economic and political life Most organizations have experienced many changes in their external environment. Trend to achieve economies of scale and technological change in particular have increased the opportunities and threats in the marketplace globally. Technological change is major external influence on businesses and one that develops rapidly. The global market has forced business to focus more on how technology can be used for comparative benefits. Business now operates in an international market, where customers can check prices, products and services from many providers before choosing their supplier. The supplier can be located on the other side of the world, meeting its customers’ needs through effective use of telecommunication, logistics etc. Exposure to new customers, and greater competition has the increased the pressure on organizations to be more creative and innovative, and responsive to emerging global trends.
 

 

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Author: Mohammad
Mohammad is the founder of STC Network which offers Web Services and Online Business Solutions to clients around the globe. Read More →

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