Virtual Global Knowledge

A lot of data required for the successful completion of this project will be primary data. In order to collect this data, I will be using the questionnaire. The questionnaire will be used to collect data from the consumer of the two companies. The questionnaire will be designed while keeping in mind the variables of interest in this study. The customers are the end group who are targeted with the pricing strategies of the companies they are direct beneficiaries or sufferers as may be the case of the product strategy.

The subject under study in this project is the consumers of the Bata and Servis. These companies have a presence nationwide and have thousands of customers in all areas of Pakistan. So the population of this study would comprise of the customers of Bata and Servis all over Pakistan. It is not possible to study this entire population for this project as it would mean conducting nationwide surveys. For this purpose I have decide to sample the population into a smaller, manageable group. The area where the survey would be carried out has been limited to the physical boundaries of Lahore. In this area, several localities will be visited to collect data. Specific areas of data collection would be Defence, Gulberg, Chuburji and Data Darbar. The areas have been selected to give a  wide variety of respondents so that the data collected is balanced.