Final Project on brand image and brand loyalty

Monday, December 26, 2011

Final Project on brand image and brand loyalty

-->We have seen that Pepsi Cola and Coca cola are two Leader brands that are fighting in the market. Both are the competitors each other. We have also seen that most of the people prefer to purchase Pepsi brand, but on other side Coca cola has also very loyal customers who prefer to drink Coca cola Brand. So people think both are the market leader. Now question raise who is the market leader which of them what is the ground reality, every person want to know who is leader from them. Hence this project is also going to find out brand loyalty towards both brands.

For the sake of getting result, what are various factors that help the customers to buy specific products? The study is going to conduct purely to analysis comparison brand loyalty between Pepsi and Coca cola. After this study, reader will be enabling to understand why he or she prefers to buy particular brand and what reason is behind. In the market both brand are very useful People prefer to drink only two brands soft drink e.g Pepsi cola and Coca cola. Hence the reason for conducting this study to analysis brand loyalty towards both companies brand

1. Journal brand image brand loyalty

2. Reinventing brand name and brand loyalty

3. Project relationship between brand image and brand loyalty

4. Usefull tips for building the customers loyalty towards the brand

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