Virtual Global Knowledge

As we know that Bank of Punjab is the largest bank of the Pakistan. Thus this report is being to write on Bank of the Punjab. Report will touch the banking sector importantly on Bop its origin, and operation, how the banks are classified based on their function, and so the property and follow trends in the industry. In addition to the above, this report focuses on the BOP to be more precise and discussing the internal details of the bank located in Liaquat Road Sahiwal. The main purpose of this report is to analysis the BOP Marketing Strategy, BOP Marketing Segmentation, Sales Promotion, BOP Customers handling, so it is major part of my report. Other portion like BOP History, BOP Department information, also included. The report further guides through the department and working of the general banking. The activities taking place in the bank, the various products of banking are discussed in the report. The workings of the different departments are done under one roof of BOP. I have worked in the BOP Branch at Sahwial in under below Department

A unit of service industry of Pakistan, BOP (commercial bank) is engaged in the borrowing, lending and advancing of money, the drawing, making, accepting, discounting, buying, selling, collecting and dealing in bills of exchange, promissory notes, drafts, bills of lading, receipts, warrants, debentures, certificates etc.

It is also engaged in the buying, selling of foreign exchange including foreign bank notes, the acquiring ,holding, issuing on commission , underwriting and dealing in stocks, funds, shares, debentures, the negotiating of loans and advances , the receiving of all kinds of bonds, valuables on deposit or for safe custody. The providing of safe deposit vaults the collecting, and transmitting of money and securities. Over the years, the management has succeeded in establishing an ideological base for the employees to build the bank upon customer loyalty, service with dedication and development of a wide range of products for the customers to choose from.

The bank will earn dividend income from the distribution of profit. Funds are available to the bank out of normal deposits. Subscription of right shares will provide the company with the adequate liquidity to invest in profitable avenues to generate profit in future. This will also help in reducing accumulated losses of the company. Furthered the financial position of the company will be strengthen which will be helpful to the company to launch new product in future.