Actually, advertising is very important and vital elements of marketing mix. Now days, most of the companies is spending lot of money to spreading its Product, service message to their customers or people. Because lot of competitors surveyed in the market with having same product features. So gain customers from through advertising, it needs effective advertising strategy. Most of the people think that people buy product or service due to price or quality, but on the other hand lot of people also think people come and buy product after seeing and understanding the effective, attractive ads of the companies. Most of the companies gain customers through effective advertising strategy, this study is going to proved that how to effective advertising strategy attracted the customers and what are the various perception people have about companies ads. Mobilink and Warid are both have very largest network in Pakistan. Both are competitors each other. We have seen that some people used Mobilink connection and some people used Warid, it is due to how they catch message about product and service and they prefer to buy.  Now is the age of competition, advertising is vital tool to attract customers towards products, as advertising has been always very interesting but the factor is that how much has this ad aided in improving its sales or revenue .Today all the business depend on advertising and marketing.  Mass Production need mass consumption which in turn requires advertising to the mass market through the mass media. So this project will also discuss about advertising strategy of both companies. 

Comparison of advertising strategy Ufone VS  Mobilink Project is Available.