Virtual Global Knowledge

It is very essential, that every product require effective advertisement for building good image in the consumer mind. For gaining competitive advantage, company needs effective, proper advertising, branding and sales promotion. The branding, and effective advertisement results in increase in sales. Hence it is necessary that any company should make advertising strategy, brand strategy more effective, and carefully.

Every person knows that Advertisement play dramatically role for increase company sales, as well as the brand image in eyes of the customers. Sales will increase when brand image will be strong, various studies have been conducted over this topic, how advertisement play role for creating good brand image in consumer minds. A variety of reasons for this increase emphasis on image in marketing can be recommended.

The main objective for conducting this study is to examine the role which advertising plays in developing brand image. This study is going to conduct over Coca cola Company; study will dig out how advertisement builds the good brand image in consumer minds. The other purpose of this study is to examining the various levels of marketing imagery and focuses on those elements which Macdonald controls in the image formation process.

In the next coming pages, this study will show the role of advertisement for building strong brand image. Primary data will be used for this study, and it will be collected from the consumers through questionnaires. Readers will also study the Summary, which contain the true findings and results. After true finding, we have suggested some necessary recommendation to improve highlighted areas.

Introduction to Coca Cola

The project is actually to compare advertising strategies adopted by leading beverage companies PEPSI and Coca-Cola.


The word advertising originates from a Latin word advertise which means to turn to. The dictionary meaning of the term is “to give public notice or to announce publicity”. Advertising as a term is used by many to cover almost any topic in the promotional area of marketing. Advertising is a marketing vehicle that is designed for the masses.

Coca-Cola and Pepsi Cola are premier marketing companies the fundamental competitive advantage that allowed that to compete so effectively lies in their ability to operate through a very cumbersome advertising system. (4Ps Business and Marketing, 2007) This fight between the two “Cola” kings has aroused my interest in this topic and with the help of my research it will be very easier for me, to answer the research question that I have chosen which are

What are the competitive advertising strategies adopted by Pepsi & Coke in Pakistan to outscore each other?

Which soft drink company (among Pepsi & Coke) has been more successful in grabbing greater market share and consumer’s satisfaction?

To successfully complete this project my major research objective would be to compare and critically analyze the competitive Advertising strategies adopted by Pepsi and Coke and secondly to obtain customers response to know about their satisfaction level about products of the two soft drinks kings (Pepsi & Coke)


This project the Role of Advertisement in Brand image of Coca Cola is Available. You can purchase these documents in reasonable price. (non copied material)100 % Pass Guarantee. If you wish to puchase these documents then simply click on contact Us option and use our contact us tools