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Monday, December 5, 2011

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Comparison of advertising strategies of ufone with those of zong

Introduction to Project

We know that advertising is essential tools to increase sales revenue by attracting customers through different advertising channel. So in the Pakistan two leader companies are also surveying in the market. Zong is not very old it started its business newly in Pakistan but on the other hand Ufone telecommunication is too popular then Zong. In my study I will try to identify which company is leader in the market through doing effective advertising strategy. My major objective is show Comparison study on advertising strategy of both companies.


Background of the project

Now it is age of competition, we have seen that all companies are forcing and spend their lot of revenue on advertising to attract the customers. We know that advertising belongs to the modern industrial world, and those countries which are developing and becoming industrialized. Hence for core result about adverting strategy I have selected two companies Zong and U fone. These are telecommunication companies in Pakistan.

Most of the people say here that Ufone is attracting customer through its effective marketing strategy, but we cannot ignore Zong too. Advertising become a very essential tools to deliver a product message to the people because a lot of companies are surveying in the market. Hence according to my topic I have decided to research on both companies which one of them has good advertising strategy?

So being marketing students, advertising is one of the important sections in marketing. I am genuinely interested in advertising and i would like to know how much role advertising plays in the sales generation of the company. Both companies Ufone and Zong are adopting different advertising strategy to increase their sales volumes and want to get more and more customer. For this both companies are adopting different advertisement channel to deliver message to its customer and to people that,s why both companies are spending to much capital on advertisement.


Dear Students MKT619 final Project Marketing of Comparison of Advertising strategies are available.100 % pass Gurantee.

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Author: Mohammad
Mohammad is the founder of STC Network which offers Web Services and Online Business Solutions to clients around the globe. Read More →

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