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Introduction to topic

Product strategies provide avenue for growth to the business. If a business understands its customers and markets perfectly, it will be able to implement an effective product strategy which would give best results. However, a failure to implement and effective product strategy would spell the end of the business as customer perceptions about the company would go towards the negative side. Once the company starts losing market share, a rapid decline of the business would be on its way.



This might turn out to be a disastrous situation for the company. However, if the same is implemented correctly and with thorough understanding, product strategies could act as a platform to launch the company to success and increase its profitability.

No product strategy can be described as being correct or better than the other. It entirely depends on the framework and environment in which the strategy is being implemented. So, Companies have spent vast sums of money on marketing research aimed at developing effective product strategies. However, academic research in this field is still lagging behind other marketing functions. Product is an important part of the marketing mix and therefore, demands attention from an academic point of view. I will begin by introducing the companies on which this research will be conducted are Services Company and BATA Company.

Select your Marketing Proposal of Product Strategy

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