Project Report on Role of advertisement in brand image

Saturday, February 11, 2012

Project Report on Role of advertisement in brand image

Introduction to Project of Role of Advertisement in Brand image

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We know that advertisement play a dramatically role for building strong brand image in consumers mind. Without proper advertising strategy never a company can make their brand image strong. We have seen lot of advertisements on TV, Radio, billboards or on newspapers daily, why companies are using these tools for spreading its product message to their audience. The basic aim of companies is to attract people attention and then make them buy this or that product whether they like or not. We can say that advertisement could provide the means for developing strong customers base brand image. Among marketing communication tools, advertising as well as price promotion have always played a pivotal role. How advertisement influence the people through advertising effective tools.

Today is the age of competition, building a strong brand in consumer mind, demands lot of effort in the form of product quality, service and products features. We can say that the world is not waiting for you, or your brand image, products, service, your company or its products message. Without a clear program for communication, you just blend in. You become part of scenery. So you can promote, position and advertise at an attempt to develop your brand identity and brand image. But along the way, communication often gets fragmented.

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