Internship Report on the Bank of Punjab 2011

Monday, October 24, 2011

Internship Report on the Bank of Punjab 2011

Executive Summary

As we know that Bank of Punjab is the largest bank of the Pakistan. Thus this report is being to write on Bank of the Punjab. Report will touch the banking sector importantly on Bop its origin, and operation, how the banks are classified based on their function, and so the property and follow trends in the industry.

In addition to the above, this report focuses on the BOP to be more precise and discussing the internal details of the bank located in Liaquat Road Sahiwal. The main purpose of this report is to analysis the BOP Marketing Strategy, BOP Marketing Segmentation, Sales Promotion, BOP Customers handling, so it is major part of my report.

Other portion like BOP History, BOP Department information, also included. The report further guides through the department and working of the general banking. The activities taking place in the bank, the various products of banking are discussed in the report.

The workings of the different departments are done under one roof of BOP. I have worked in the BOP Branch at Sahwial in under below Department.

1. Account Opening Department
2. Remittance Department
3. Clearing Department
4. Accounts Department
5. Credit Department

You will able to read all my tasks, which I performed in the entire above department in the next coming pages.

INTRODUCTION OF THE SECTOR OF THE ORGANIZATION
HISTORICAL OVER VIEW OF BANK OF THE PUNJAB
NATURE OF THE ORGANIZATION
BUSINESS VOLUME
BRANCH NETWORK
BOP PRODUCT LINE
BOP MIAN CLIENTS
BOP MAIN COMPETITORS
INTRODUCTION OF BOP ALL DEPARTMENTS
OUTWARD BILL FOR COLLECTION (OBC)
DETAILED DESCRIPTION OF THE TASKS ASSIGNED TO ME DURING INTERNSHIP
BRANCH HIERARCHY
TASKS ASSIGNED BY MYSELF
MARKETING DEPARTMENT STRUCTURE
MARKETING OPERATIONS
FUNCTIONS OF THE MARKETING DEPARTMENT
BOP SEGMENTATION STRATEGY
BOP TARGET MARKETING STRATEGY
PRODUCT PLANNING, DEVELOPMENT & MANAGEMENT
BOP PRODUCT POSITIONING
BOP PRICING STRATEGY
BOP DISTRIBUTION STRATEGY
BOP PROMOTIONAL STRATEGY
STRUCTURE OF THE SALES DEPARTMENT
BOP SALES OPERATIONS 4
FUNCTION OF SALES DEPARTMENT
BOP SALES RETURNS PROCEDURES
CUSTOMER SERVICES DEPARTMENT
BOP TECHNIQUES OF RETAINING CUSTOMERS
BOP TECHNIQUES OF ATTRACTING NEW CUSTOMERS:
CRITICAL ANALYSIS
FUTURE PROSPECTS OF THE ORGANIZATION
SWOT ANALYSIS OF BOP
CONCLUSION AND RECOMMENDATIONS FOR IMPROVEMENT
RECOMMENDATIONS FOR IMPROVEMENT
REFERENCES & SOURCES USED

Nature of the Organization

A unit of service industry of Pakistan, BOP (commercial bank) is engaged in the borrowing, lending and advancing of money, the drawing, making, accepting, discounting, buying, selling, collecting and dealing in bills of exchange, promissory notes, drafts, bills of lading, receipts, warrants, debentures, certificates etc.

It is also engaged in the buying, selling of foreign exchange including foreign bank notes, the acquiring ,holding, issuing on commission , underwriting and dealing in stocks, funds, shares, debentures, the negotiating of loans and advances , the receiving of all kinds of bonds, valuables on deposit or for safe custody.

The providing of safe deposit vaults the collecting, and transmitting of money and securities. Over the years, the management has succeeded in establishing an ideological base for the employees to build the bank upon customer loyalty, service with dedication and development of a wide range of products for the customers to choose from.