Comparison of Advertising strategies of Pepsi cola vs Coca cola (2013) | Virtual Global Knowledge

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Thursday, October 3, 2013

Comparison of Advertising strategies of Pepsi cola vs Coca cola (2013)

COMPARING ADVERTISING STRATEGIES

OF

PEPSI COLA WITH THAT OF COCA COLA

A REPORT

SUBMITTED TO THE DEPARTMENT OF MANAGEMENT SCIENCES,

VIRTUAL UNIVERSITY OF PAKISTAN

IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR

THE DEGREE OF MASTERS IN BUSINESS ADMINISTRATION

Table of Content

Introduction

1.1 Introduction of the project

1.2 Background of the project

1.3 Company’s introduction

1.5 Objectives of the project

1.6 Significance of the project

Advertising strategies of Coca Cola

2.1 Marketing mix of Coca cola

2.2 Market segmentation strategies of Coca cola

2.4 Advertising objectives of Coca Cola

2.5 Message strategy

2.6 Message execution

2.9 Coca cola using two types of major media.

1. Electronic media TV

2. Print Media News paper and Magazine.

Competitor Analysis (Pepsi Cola

3.2 Marketing mix of Pepsi

Pepsi cola also promoting its products by using following tools.

3.3 Market segmentation strategies of Pepsi

3.4 Target marketing strategies of Pepsi

3.5 Advertising objectives of Pepsi

3.6 Message strategy of Pepsi

3.7 Message execution by Pepsi

3.8 Major media types used by Pepsi

3.9 Specific media vehicles (such as TV. Radio etc) used by Pepsi

3.10 Media timing used by Pepsi

Research Methodology

4.1 Data Collection Sources

Primary sources

4.3. Sample size

4.4 Sampling technique

4.5 Target Population

4.6 Data Collection tools

Data processing and Data analysis

Conclusion, recommendations and limitations:

Conclusion,

Conclusion,

Recommendation

6.3 Limitations

b) Appendix/Appendixes

1.1 Introduction of the project

It goes without saying that brand image can not be created, developed, and maintained without the effective advertising strategies. Therefore carefully designed advertisings campaigns help create and strong build brand image throughout the life-cycle of a product

Today is the age of competition Advertising is important elements in our society or market. Advertising assist to keep the consumers informed about products and service available in the market. It helps to spread awareness regarding to products and service that are of some use to consumer and potential buyers. The main aim of advertising is to sell products so companies adopt different advertising strategy to getting more and more customers.

The aim of this study is to determine the both companies consumers perception regarding to advertising strategies and its impact on buying behaviors. The first objectives of this research is to determine the consumers perception regarding to advertising strategies of both companies then compare the consumers perception each other.

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Author: Mohammad

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Labels: mkt619 final project, mkt619 project advertising

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