Thursday, October 3, 2013
List of Topics for MKT619 Final Project 2013
LIST OF TOPICS FOR MKT619 FINAL PROJECT
- Consumer perception regarding in-store environment: A comparative study of two mega stores A & B.
- Consumer perception with respect to product purchase decision: A comparative study of brand A, brand B and brand C (from the same product line).
- Consumer perception with respect to Perceived Quality and Brand Association: A comparative study of brand A & brand B.
- Consumer perception with respect to Brand Awareness and Brand Loyalty: A comparative study of brand A & brand B.
- Comparison of Brand loyalty and Customer satisfaction of Brand A & Brand B.
- Comparison of Perceived quality and Store image of hyper markets.
- Comparison of product strategies
- Compersion of advertising strategies
- Comparison of brand loyalty
- Comparison of CRM strategies
- Comparison of personality branding
- Does personalities of celebrities match with the brands advertised Factors behind effectiveness of advertising
- Factors behind effectiveness of branding Dimensions of brand personality Brand as a source of competitive edge (Comparison of two brands Brand development process (Comparison of two brands)
- Role of advertisement in brand image (Comparison of two brands)
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