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Thursday, October 3, 2013

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List of Topics for MKT619 Final Project 2013


LIST OF TOPICS FOR MKT619 FINAL PROJECT

  • Consumer perception regarding in-store environment: A comparative study of two mega stores A & B. 
  • Consumer perception with respect to product purchase decision: A comparative study of brand A, brand B and brand C (from the same product line).
  •  Consumer perception with respect to Perceived Quality and Brand Association: A comparative study of brand A & brand B. 
  • Consumer perception with respect to Brand Awareness and Brand Loyalty: A comparative study of brand A & brand B. 
  •  Comparison of Brand loyalty and Customer satisfaction of Brand A & Brand B.
  • Comparison of Perceived quality and Store image of hyper markets. 
  •  Comparison of product strategies 
  •  Compersion of advertising strategies 
  •  Comparison of brand loyalty 
  • Comparison of CRM strategies 
  •  Comparison of personality branding 
  • Does personalities of celebrities match with the brands advertised Factors behind effectiveness of advertising 
  •  Factors behind effectiveness of branding Dimensions of brand personality Brand as a source of competitive edge (Comparison of two brands Brand development process (Comparison of two brands) 
  •  Role of advertisement in brand image (Comparison of two brands) 


If your topic is different from above you can discuss us through email. 

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Author: Mohammad
Mohammad is the founder of STC Network which offers Web Services and Online Business Solutions to clients around the globe. Read More →

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