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Sunday, May 24, 2015
AIOU COL MBA Project synopsis brand loyalty
AIOU COL MBA Project synopsis on Brand loyalty
Automotive industry in Pakistan has been fast and efficient field since inception of Pakistan; however it could not progress the way it should have been in spite of transfer of technology from original manufacturer and localization of many components which faced quality output but never the less Pakistan was able to produce its first vehicle in 1953 as per record of Ministry of industry .Generally there are few car manufacturing brands in Pakistan who have set assembly plants independently or joint venture like Toyota and Honda.There was very high boom observed in car industry during 2006-07 and sale was at high peak compared to past decades. Most probably it was supported by bank leasing on low interest rate.
ABOUT THE PROJECT & NEED TO RESEARCH
In this project brand loyalty and customer satisfaction of two different products (Cars) i.e. Honda City Brand A, and Toyota Corolla Xli brand B among the customers will be measured against the competitions in the industry of Pakistan.
The need of this research / project is needed due to the following two main reasons:-
a. What is the impact on the customers after introduction /import of new brands of similar car with same features, weather brand loyalty and customer satisfaction of product changed or otherwise?
b. By the cheap Import of imported cars by the private importers in Pakistan, Customers brand loyalty and customer satisfaction of customers changed or otherwise.
c. Why brand loyalty and customer satisfaction exist for Honda city (brand A) and corolla xli (brand B) in spite of availability of related features products in the market.
For this purpose primary and secondary data will be collected from marketing office, dealers of both the brands, Duration of this project is 07 Nov 2013 –10 Jan 2014.
BACKGROUND
Cars manufacturer and sellers have introduced many models in Pakistan in past decade to capture the market by customer satisfaction and brand loyalty but defeating two well renowned particular brands of cars i.e. Honda city and Toyota corolla xli has been challenge to the competitor’s .The sale of Honda city has gained tremendous growth in profit during the year 2013.During the period of July-September 2012 the Indus motor net sale was Rs 6828 billion increased by 13 %. The total units sold were 4400 during 2013 i.e. Increase by 3% compared to previous year sale of 4300 units .The company market share were also increased by 200 bps to 15% although this was primarily due decreased interest rate by financial institutions and government also reduced age limit of old imported cars from 5years to 3 years obviously this factor caused narrow competition. On the other side brand b corolla sale (total sale) was 38517 units in 2013. Low sale as compared to previous year’s i.e. 55060 in 2012, 50943 units in 2011 and 52063 in 2010.
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Wednesday, June 18, 2014
AIOU COL MBA Projects Synopsis on Brand loyalty and Customers Satisfaction
The study goes to research the impact of client satisfaction and whole image on whole loyalty. The impact has been seen by the information obtained from the shoppers of Gujranwala, Pakistan. form survey was conducted to get knowledge from indiscriminately chosen University of the Punjab, Gift University, Indus Industries and native society shoppers. A sample of regarding two hundred respondents was obtained in a very amount of 1 month and their responses were additional tested on SPSS software package by applying completely different applied mathematics techniques. Results over that the client satisfaction and whole image each have a big positive impact on he whole loyalty. Study discovered that the impact {of whole of brand name|of name} image on brand loyalty was larger than the impact of client satisfaction. what is more, this analysis elaborates that the purchasers is created loyal to the brand by providing satisfaction through higher quality services and human activity and developing a decent brand image through correct positioning. sensible implications, analysis limitations and also the future study directions even have been given during this paper.
Customer retention and loyalty square measure arising as an enormous concern within the whole globe. Brands square measure introducing every and every day ends up in associate ever ending competition. during this competitive atmosphere, creating a client complete loyal is rising as a giant challenge however it's the necessity of the hour for recouping market share and gain and can solely be done by creating client satisfy and developing an honest image within the mind of consumers. When we speak within the context of the entire globe, brands area unit introducing and deceptive in each smart economy which provide indication that customers area unit not solely provide importance to tangible merchandise and services however they conjointly seek for the conceit behind the scene.
To check out the impact of client satisfaction and whole image on whole loyalty, form survey was used. form instrument had 2 main sections. the primary section was all concerning the private profile of the respondents during which queries area unit asked concerning specifically gender, age, legal status and employment nature
respectively by victimization nominal scaling technique. Second section contained the questions about the variables namely client satisfaction, whole image and whole loyalty severally by victimization 5-likert scaling technique.
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Wednesday, April 3, 2013
AIOU COL MBA Synopsis of MBA Project
AIOU COL MBA Project Synopsis format
A research Synopsis of project is a document that presents a plan for a project to reviewers for evaluation. It is actually a road map showing clearly the location from where a journey begins; the method of getting there and the destination to be reached at. We are providing all type of synopsis for AIOU COL MBA Project
Manual For Project Proposal And Project Report of COL MBA AIOU
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